The Instagram 'Flipside' Feature Revolutionizes Private Sharing, Finsta Alternative

The ‘flipside’ function, which is evocative of finstas and is already somewhat present on Instagram, is now in the testing phase as Instagram is in the process of developing it. Users now have the ability to establish a secondary photo grid that is only visible to specifically chosen pals thanks to this new functionality.

Testing ‘Flipside’

Experimenting with a new feature that is intended to provide users with an alternative to finstas is something that Instagram is currently performing. This function, which is referred to as “flipside,” gives users the ability to create an alternative photo grid that is only available to those friends who have been chosen.

Despite the fact that this idea might be familiar to you, Engadget stated that Instagram has in the past made it easier to create posts that are aimed at a more specific audience.

In November, the site made it possible for users to share grid posts with their “close friends” only. This option was implemented in 2018, when the close friends feature for Stories was first released.

Recent developments on Instagram have included the introduction of audience lists for Stories, which enable users to establish several lists for the purpose of sharing material with smaller groups. In addition, the application provides a basic method for the creation of a conventional finsta.

We are pleased to provide ‘Flipside,’ which, in a manner that is somewhat baffling, offers an alternative approach to accomplishing the same goal. Individuals create a different buddy list, aside from their “close friends,” in order to populate their exclusive “flipside.”

After that, the user has the choice to submit content to either the main grid or the “flipside,” with the latter being visible just to the friend list that has been specified and being accessible from the user’s profile. When someone has access to their “flipside,” a key icon will appear within their grid to indicate that they have this access.

Acknowledging Features’ Redundancy

According to a report by TechCrunch, it would appear that even the manager of Instagram, Adam Mosseri, acknowledges the fact that these functions are redundant.

He expressed a range of emotions in a post that he made on Threads. He acknowledged the attractiveness of establishing a separate and more private place, but he also acknowledged that it adds another layer to the process of reaching a smaller audience, in addition to secondary accounts and Close Friends networks.

Furthermore, Mosseri said that there is ambiguity regarding the possible introduction of this function, which may explain why the corporation has taken a very covert approach to the test. Recent reports indicate that Flipside has begun surfacing for actual users on Threads, despite the fact that it was previously labeled as an internal prototype in December.

A variety of responses have been received by users in response to the new feature. While some users have expressed delight over the upgrade, others have questioned whether or not it is necessary to manage yet another social network profile. There are some people who appear to be perplexed by the inclusion of this new feature, which is understandable.

Fast Company highlighted that Meta’s new focus on developing “more private” locations within Instagram certainly extends beyond basic convenience. This is despite the fact that finstas are occasionally subjected to funny criticism.

The fact that Instagram users are not posting as regularly, particularly on their feeds, is something that Mosseri has brought up on multiple occasions over the course of the past four years. This drop in user-generated material is less than ideal for an app that receives a significant amount of revenue from advertising, the majority of which is displayed in the feeds of users.

As a consequence of this, it should not come as a surprise that Instagram is actively in the process of investigating novel techniques to encourage users to devote more time to posting and skimming through their feeds.